Ch. 4 - The Marketing Environment

 


Apple's target audience: Apple's target market includes mainly younger to middle aged consumers, and the brand is more popular among females than males. Customer demographics include people aged 18 to 45. They are either single, married with no kids, or married with young children or teens. The Apple target audience skews strongly female, with around 66% female to 34% male customers. Although the Apple customer base is stronger in North America, Apple is popular throughout the world. The typical Apple customer profile is of  middle to high economic status, enjoys the small luxuries in life, and appreciates technology and design

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