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Showing posts from May, 2024

Ch. 16 - Promotional Planning for Competitive Advantage

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  Describe your products competitive advantage(s). Recognition : The Apple brand name and logo are globally recognized, making them highly visible and memorable Emotional Connection: Apple has successfully created an emotional connection with its customers, fostering brand loyalty and advocacy Ecosystem Integration : Apple offers a seamless ecosystem where its hardware, software, and services work together harmoniously. This integration provides a cohesive user experience and encourages customer loyalty Global Presence : Apple has a strong global presence, with a widespread retail network and a large customer base in various regions User Experience : Apple prioritizes user experience, focusing on simplicity, ease of use, and reliability. This approach appeals to a wide range of consumers, from tech enthusiasts to casual users. Overall these competitive advantages is what makes Apple what it is today.

Ch.10 - Product Concepts

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  What are the advantages of your products brand name or brand mark? A few of the advantages apple has because of its brand name is: Recognition : The Apple brand name and logo are globally recognized, making them highly visible and memorable Emotional Connection : Apple has successfully created an emotional connection with its customers, making brand loyalty. Perceived Value : The Apple brand name is associated with premium quality and cutting-edge technology, allowing the company to command higher prices for its products. This makes it desirable to many people. Overall, Apple's brand name and brand mark contribute significantly to the company's success and market position