Ch.10 - Product Concepts

 

What are the advantages of your products brand name or brand mark?

A few of the advantages apple has because of its brand name is:

Recognition: The Apple brand name and logo are globally recognized, making them highly visible and memorable

Emotional Connection: Apple has successfully created an emotional connection with its customers, making brand loyalty.

Perceived Value: The Apple brand name is associated with premium quality and cutting-edge technology, allowing the company to command higher prices for its products. This makes it desirable to many people.

Overall, Apple's brand name and brand mark contribute significantly to the company's success and market position